＃平面設計 ＃graphic design
電商促購 素材設計系列
E-commerce Promotion Material Design
Dcard 除了經營匿名社群外，也跨足到電商產業。
Dcard 電商目前主打對象鎖定 18-30 歲的年輕女性，並且致力讓 TA 都能喜歡到站上逛街，因此設計風格與色彩運用偏向粉嫩少女感覺。
「情趣用品」是電商特殊熱賣的商品種類，也希望這類產品在行銷時，會讓人覺得有趣好玩且親近，顏色上盡量運用彩度、對比較高的色彩，帶出活潑俏皮的感受，也跟一般非情趣種類的商品做出區隔。
電商販售的種類眾多，在設計前，會依據不同品項類別進行風格對焦，製作出最符合商品主題的視覺風格。
另外，考慮產品本身為 App，多數使用者觀看行為發生在手機裝置上，資訊層級與圖片比例也是在製作設計時會謹慎思考的部分。
另外，考慮產品本身為 App，多數使用者觀看行為發生在手機裝置上，資訊層級與圖片比例也是在製作設計時會謹慎思考的部分。
Dcard E-commerce offers a variety of popular products for young people!
Dcard E-commerce mainly targets young women aged 18-30 and aims to create a shopping experience that they would love. Therefore, the design style and color palette mostly lean towards a sweet and girly aesthetic.
"Intimate products" are a unique and popular category in the e-commerce business. When marketing such products, the goal is to make them fun, enjoyable, and approachable. Vibrant and high-contrast colors are used to evoke a lively and playful feeling, creating a distinction from general non-intimate product retailers.
Given the wide range of products offered by the e-commerce platform, the design process focuses on different style approaches based on the product categories, ensuring the visual style aligns with the theme of each product.
Additionally, considering that the products are sold through an app and most user interactions occur on mobile devices, careful consideration is given to information hierarchy and image proportions during the design process.
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