✨ Dcard HK 撲克牌設計 ✨
＃禮贈品設計 ＃Merchandise design
Dcard HK 撲克牌
Dcard Poker design
✨ 專案背景 Project background
Dcard 香港團隊會不定期為大學新生舉辦線下活動，進入校園做推廣。此需求提出的背景正值香港多間大學舉辦迎新活動，香港團隊要因此企劃希望能設計一個小禮物，作為線下活動的小贈禮。
The Dcard Hong Kong team regularly organizes offline events for university freshmen as part of campus promotions. Against the backdrop of various welcome events organized by universities in Hong Kong, the team has proposed the need to design a small gift as a token of appreciation for the offline activities.
✨ 設計概念 Design Concept
執行設計前期，我與香港的企劃們花一同討論香港大學生會喜歡的風格，並了解對於土生土長的香港人來說，哪些元素是能留下印象且引發共鳴的。
了解後發現，香港的年輕人們，對自己土地的文化、小吃是很熱愛且認同的，因此在設計走向決定跳脫 Dcard 品牌常出現的幾何圖形、卡通風格的角色，也捨棄高度飽和度的配色方向，挑選出了香港冰室會出現的獨特「花磚」、象徵香港人精神的「獅子山」、在生活中常會出現的「雙層巴士」、「復古招牌」...等物件，並結合了復古的配色，希望最終的設計圖面是能更貼近香港大學生的生活。
During the pre-design phase, I had discussions with the Hong Kong team's planners to understand the preferred style among Hong Kong university students and elements that resonate with the local culture.
We discovered that Hong Kong's young people have a strong affinity for their local culture and street food.
Therefore, we decided to deviate from Dcard's usual geometric and cartoon-style designs and opted for unique elements such as "tiled patterns" from Hong Kong-style tea houses, the iconic "Lion Rock," "double-decker buses," and "vintage signs" commonly seen in daily life. The design incorporates a retro-inspired color scheme to create a closer connection with the lives of Hong Kong university students.
