✨ Uwin Dodgeball Club 美式躲避球俱樂部 — Logo 設計 ✨
✨ 專案背景 Project Background
Uwin 原本的 Logo 是比賽隊伍想出來的，對於現在成立的團隊而言，並沒有太實質的意義。
團員在出國比賽後，看到很多團隊的 Logo 都更有運動張力，希望 Uwin Logo 的設計也能符合「運動」領域，並藉由優化 Uwin 的 Logo ，賦予圖像實質意義，讓 Logo 成為更實在的團隊。
團員在出國比賽後，看到很多團隊的 Logo 都更有運動張力，希望 Uwin Logo 的設計也能符合「運動」領域，並藉由優化 Uwin 的 Logo ，賦予圖像實質意義，讓 Logo 成為更實在的團隊。
The team created the original Uwin logo during a competition and doesn't hold much significance for the current team. After observing logos of various teams during international competitions, it was noted that many of them had a stronger athletic vibe. Therefore, the team hopes that the design of the Uwin logo can also embody the essence of "sports."
✨ 專案目的 Project Goal
透過更新 Logo ，清楚溝通團隊目標、初衷 ，延續社團經營：
・對內→ 增加團員的凝聚力與團隊認同
・對外→ 透過品牌經營，持續發揮團隊影響力，讓更多人認識美躲、認識 Uwin，獲得更多交流機會
・對內→ 增加團員的凝聚力與團隊認同
・對外→ 透過品牌經營，持續發揮團隊影響力，讓更多人認識美躲、認識 Uwin，獲得更多交流機會
By updating the logo, we aim to communicate the team's goals and intentions, thereby sustaining the operations of the organization:
・Internally: Enhance team cohesion and identity among members.
・Externally: Utilize brand management to continuously leverage the team's influence, enabling more people to become acquainted with Uwin and facilitating greater opportunities for interaction.
・Internally: Enhance team cohesion and identity among members.
・Externally: Utilize brand management to continuously leverage the team's influence, enabling more people to become acquainted with Uwin and facilitating greater opportunities for interaction.
✨ 設計方向 Design Concept
✅ 從既有的海豚圖像優化新的俱樂部標誌
1. 考量大幅度更動設計，會讓會員花時間適應，也可能影響到團隊認同感，案主要解決的問題，不一定要重新設計，另外礙於時間限制，最終決定保持原有的圖像進行迭代
2. 海豚本身給大眾「團結」、「友善」的印象，很適合作為團體角色標誌，在新的 Logo 上增添「力量感」，讓俱樂部 Logo 能更適合運動領域風格。
2. 海豚本身給大眾「團結」、「友善」的印象，很適合作為團體角色標誌，在新的 Logo 上增添「力量感」，讓俱樂部 Logo 能更適合運動領域風格。
Considering the significant changes in design may require members to adapt. It could potentially affect team cohesion, the primary issue the client wants to address does not necessarily require a complete redesign. Additionally, due to time constraints, the final decision is to iterate on the existing image.
The dolphin conveys impressions of "unity" and "friendliness" to the public, making it suitable as the symbol of the group. By adding a sense of "strength" to the new logo, the club's logo will better suit the style of the sports domain.
