＃平面設計 # Graphic Design
FarHugs - 主題式課程行銷活動 視覺設計
FarHugs — Thematic Campaign Visual Design
✨ 專案背景 Project background
遠距抱抱長期深耕多元的心理健康與職涯教練課程，但過去多採取單堂課程的獨立推廣，缺乏整合性溝通，難以引導用戶進行連續性的探索。
行銷團隊開始嘗試「專題策展行銷」：《關於職場，我可能錯了！？》
打破過去課程的單一標籤，將平台既有的「職涯探索」、「職場技能」、「身心議題」等跨領域課程進行結構性分類與串聯。
FarHugs offers a wide selection of mental health and career coaching programs, but past marketing operated in silos, focusing only on individual courses rather than a continuous user experience.
This project marks the brand’s first step into curated thematic marketing. Centered around the theme 'Am I Wrong About My Career!?', the campaign breaks down traditional course silos, structurally linking cross-disciplinary topics—'Career Exploration,' 'Workplace Skills,' and 'Mental Health'—into a cohesive digital exhibition.
打破過去課程的單一標籤，將平台既有的「職涯探索」、「職場技能」、「身心議題」等跨領域課程進行結構性分類與串聯。
FarHugs offers a wide selection of mental health and career coaching programs, but past marketing operated in silos, focusing only on individual courses rather than a continuous user experience.
This project marks the brand’s first step into curated thematic marketing. Centered around the theme 'Am I Wrong About My Career!?', the campaign breaks down traditional course silos, structurally linking cross-disciplinary topics—'Career Exploration,' 'Workplace Skills,' and 'Mental Health'—into a cohesive digital exhibition.
✨ 設計概念 Design Concept
通常在探索心理議題，可能讓人感受是嚴肅、沈重的，因此希望能透過視覺輔助，給人親近、溫暖的感受。
我在專案的主視覺中創建了一個「教練」的角色，加入遠距抱抱 Logo 上特有的「葉子」標誌，藉由角色的動作、表情提升溫暖、活潑的感受，顏色部分則是遵循品牌色調，運用兼具現代感與親和力的扁平插畫風格，重塑遠距抱抱在「職涯心理」領域專業卻溫暖的品牌形象，吸引全新目標客群的關注與轉換。
我在專案的主視覺中創建了一個「教練」的角色，加入遠距抱抱 Logo 上特有的「葉子」標誌，藉由角色的動作、表情提升溫暖、活潑的感受，顏色部分則是遵循品牌色調，運用兼具現代感與親和力的扁平插畫風格，重塑遠距抱抱在「職涯心理」領域專業卻溫暖的品牌形象，吸引全新目標客群的關注與轉換。
Navigating mental health topics often carries a heavy, serious stigma.
To counter this, I used visual storytelling to lower emotional barriers, making the topic feel warm and inviting.
To counter this, I used visual storytelling to lower emotional barriers, making the topic feel warm and inviting.
I developed a central 'Coach' character for the campaign, seamlessly integrating the iconic 'leaf' symbol from the FarHugs brand identity. By giving the character lively gestures and expressive emotions, the visual tone becomes significantly more engaging and supportive. Staying true to the brand's core palette, the high-contrast flat illustration style strikes a perfect balance between modern aesthetics and accessibility. This effectively redefines FarHugs' presence in career counseling—transforming a rigid topic into a warm, professional journey that attracts and converts new user segments.
遠距抱抱 x 陳立教育 《 青壯世代・免費課程計劃 》
