＃心測視覺設計 # Graphic Design
Dcard HK - 港澳新生獲取 心理測驗
Psychological tests for new students from HK and MO
✨ 專案背景 Project background
為了吸引港澳地區即將升大學的 DSE 考生，Dcard 推出心理測驗活動，將 12 間香港大學擬人化為各具性格的雪糕口味。以「如果學校是一種雪糕口味？」為主題，讓使用者透過趣味測驗探索最適合自己的學校與個性連結。
這次活動融合站內學長姐對學校的觀察，結合實用建議與校園 Slogan，讓大學生涯的想像更具體也更有趣。
To engage Hong Kong and Macau high school students preparing for university, Dcard launched a personality quiz campaign that reimagines 12 local universities as unique ice cream flavors.
With the theme "Which university flavor are you?", the quiz invites students to discover their best-fit university through a fun, gamified experience. Each result is paired with real student insights and school slogans to make the transition to college more tangible and exciting.
✨ 設計概念 Design Concept
將「升學選擇」轉化為一場雪糕製造旅程，每間大學都對應一款冰淇淋風味，角色活潑有趣、視覺清新明亮，強化使用者對品牌的參與和情感連結。採用低飽和、高亮度的配色，呼應青春感，並保持整體視覺一致性與現代感。
This campaign transforms the often stressful topic of university selection into a playful journey of ice cream-making. Each university is represented by a personalized ice cream character, reflecting the school’s personality and student life.
The goal was to infuse energy, relatability, and delight into the user experience—while staying aligned with Dcard's youthful brand tone.
The goal was to infuse energy, relatability, and delight into the user experience—while staying aligned with Dcard's youthful brand tone.
Soft, low-saturation yet bright colors were used to maintain a light-hearted and modern visual style, appealing to Gen Z audiences.
