#活動周邊設計 #Merchandise​​​​​​​ Design
Dcard NBA 球衣設計
Dcard NBA Jersey
這個活動邀請了關注 NBA 賽事的使用者共同預測決賽冠軍,希望藉由 NBA 總冠軍賽的話題,吸引更多人加入 NBA 主題看板,討論自己支持的隊伍。參與活動者有機會抽中限量 Dcard 球衣,並到 Dcard 與其他卡友一起看冠軍賽轉播!
視覺上希望將「籃球」這個主題非常清楚的表現在球衣上,因此直接將籃球轉化成角色,角色的手勢為「打牛角戰術」,NBA 是歐美國家非常關注的籃球賽事,因此設計方向選用美式風格呈現。球衣上的「Keep Breaking」標語,除了呼應籃球員持續突破的精神,同時也是 Dcard Core Value 之一,希望這項禮品能更加深用戶與品牌價值的連結。
This event invites NBA enthusiasts to predict the champion of the NBA Finals. By leveraging the buzz around the NBA championship, we aim to attract more users to join the NBA-themed board on Dcard and engage in discussions about their favorite teams. Participants will have a chance to win limited edition Dcard jerseys and watch the championship games together with other Dcard users.
Visually, we want to prominently showcase the theme of "basketball" on the jerseys. To achieve this, we have transformed a basketball into a character, with the character's gesture depicting the "horns offense" tactic. Given the NBA's popularity in Western countries, we have chosen an American style for the design direction. The slogan "Keep Breaking" on the jerseys not only reflects the spirit of continuous breakthroughs in basketball but also aligns with one of Dcard's core values, aiming to strengthen the connection between users and the brand through this gift.

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